Your sales funnel is stuck. The deals aren’t moving, and your customer service team — while well-meaning — isn’t exactly speaking the same language as your customers. You’re confident you have a strong sales process, but you’re baffled as to why it isn’t working. The disconnect is costing you real money.
You’re ready to do something about it. You’re exploring options for real training—not just motivational fluff, but something that actually changes how your team thinks, interacts, and performs. And lasts beyond the first week or so after training.
That’s where The Customer Insights Builder™ comes in. At The Metiss Group, we use science-backed behavioral insights to help your team build stronger client relationships, close more deals, and create more consistent customer experiences. Whether your focus is sales, customer service, or any role on the front lines of client interaction, this workshop gives your people the tools they need to engage with purpose and results.
So what does it cost to get that kind of clarity and alignment? Let’s take a closer look.
The Average Investment for the Customer Insights Builder™
For most teams, The Customer Insights Builder™ investment ranges from $13,000 to $16,000 for a group of up to 10 participants. This includes:
- Two half-day, in-person workshops
- Individual behavioral assessments for each participant
- A comparison report that analyzes and visualizes team dynamics
Pricing increases for larger teams. For example:
- A team of 20 participants typically falls between $14,500 and $16,500
A team of 30 participants is usually in the $16,500 to $18,500 range
These ranges reflect both the added time needed for larger groups and the additional assessment costs. Because each engagement is customized to fit the team, your actual quote may vary slightly depending on specific goals and needs.
What Increases the Cost?
While the baseline pricing is consistent, there are a few variables that can increase the total investment.
Group Size
Larger teams require more time, facilitation, and preparation — particularly when it comes to analyzing and applying behavioral insights across a broader group. As the group grows, the level of support and materials scales accordingly.
The No. 1 reason for this cost increase is each participant takes a two-part assessment prior to the facilitated workshop. As the size of the group grows, so does the number of participants.
Follow-Up Coaching
For organizations that want to extend the impact of the workshop, we offer 3 to 6 months of follow-up coaching. These sessions help reinforce learning, support managers as they apply the insights, and keep behavioral changes on track. Coaching packages are quoted separately and tailored to each team’s needs.
Travel
Unlike other firms, we do not markup our travel costs; we simply pass on what we incur. The travel cost varies by location, the number of training days, and the number of TMG team members needed for the training.
What Can Help Reduce the Cost?
We also understand budgets matter. Here are a few ways organizations can stay on the lower end of the pricing range.
Smaller Groups
Keeping your team to 10 or fewer participants allows you to stay within the $13,000–$16,000 range while still receiving the full value of the experience. For some organizations, starting with a pilot group at this size is a strategic first step.
Local Delivery in Charlotte, NC
Because our team is based in Charlotte, North Carolina, organizations located in or around Charlotte benefit from reduced travel requirements — and that can lower the overall investment. It’s a great option for companies who want to keep the workshop high-impact without adding unnecessary costs.
Choosing Workshop-Only Delivery
Some organizations prefer to experience the core workshop first before deciding whether to add additional coaching. Starting with just the two-session workshop allows for a focused investment while still delivering high-value behavioral insight and team alignment.
Is It Worth the Investment?
The Customer Insights Builder™ helps teams understand how they show up to customers and to one another. By the end of the experience, participants walk away with practical tools and a shared language they can immediately apply.
We’ve seen teams close performance gaps, reduce miscommunication, and shift from reactive to proactive customer engagement — sometimes within weeks of completing the program. And many of our clients sign up for the workshop multiple times. If you’re building a stronger customer-facing team, this workshop is a smart step forward.
Here at The Metiss Group, we have spent the last three decades aligning talent and business objectives to propel organizations forward. If you’re interested in bringing The Customer Insights Builder™ to your team, let’s talk.
It starts by filling out the form below. This will allow us to schedule a 15-minute call, where we’ll ask a few simple questions to understand your goals and group size. Then we’ll provide a clear, tailored quote — no pressure, no surprises.
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