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Words of Wisdom From Bill Marriott


Bill Marriott joined the family business in 1956, became president in 1964, and CEO in 1972. Today he serves as chairman of the board and writes about his management style and company events on his blog Marriott on the Move. He helped build Marriott International to more than 20 brands and 3,900 properties in 72 countries employing more than 325,000 people around the world.

In 1964, Bill Marriott developed his 12 rules for success that are as relevant as ever today.


  1. Challenge your team to do better and do it often.

  2. Take good care of your associates, they’ll take good care of your customers, and the customers will come back.

  3. Celebrate your peoples’ success, not your own.

  4. Know what you’re good at and keep improving.

  5. Do it and do it now. Err on the side of taking action.

  6. Communicate by listening to your customers, associates and competitors.

  7. See and be seen. Get out of your office, walk the talk, make yourself visible and accessible.

  8. Success is always in the details.

  9. It’s more important to hire people with the right qualities than with specific experience.

  10. Customer needs may vary, but their bias for quality never does.

  11. Always hire people who are smarter than you are.

  12. View every problem as an opportunity to grow.

Empowered leaders who follow Bill Marriott’s advice are more successful.



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