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Take Care Of ‘A’ Players Or Lose Them

When hiring activity is strong, leaders need to get more and more aggressive attracting ‘A’ players. And whether they believe it or not, their ‘A’ players are probably being courted as well.

Leaders need to be constantly looking after their ‘A’ players. An occasional pat on the back and a consistent paycheck will not keep them around. In fact, when asked, employees indicate that lack of recognition and feeling undervalued/unappreciated are among the top reasons for leaving their employer.


Regular and constant positive feedback is essential. Not once in a while, not weekly, but daily. Superstars warrant and deserve some positive affirmation each day.


Feedback must be timely, specific (not just “good job”), and relative to their behavior. For example, “The amount of preparation you put into that meeting was evident and the way you were able to facilitate input from all the participants to actually reach a consensual decision demonstrated great leadership skills.”


Empowered leaders praise their ‘A’ players and let them know they’ve made a huge step in ensuring their success and that of the organization.

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